Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that it has surpassed the 225,000 mark for completed mobile marketing and mobile advertising campaigns.
By completing 29,000 campaigns in the second quarter of fiscal 2013 ended August 31, 2012, the company reached the highest quarterly total in its history, maintaining an industry leadership position in this key metric. Campaigns completed during this period include: a large nonprofit client and a major retailer each executed six times more campaigns in Q2 2013 compared to Q1 2013; a casino more than doubled its campaign activity; and a consumer products goods company executed 78 percent more campaigns than in the previous quarter.
Additional selected highlights from the second quarter include:
- Delivered 38 percent more advertising campaigns compared to Q1 2013; the Q2 2013 total was a company high for a quarter
- Revenue totaled $6.2 million, compared to $5.1 million in the first quarter of fiscal 2013 ended May 31, 2012, a 22 percent increase
- Demonstrated local, regional, super regional and national campaign execution scale by working with a leading financial services company to engage its 20,000+ sales associates.
“Clients are succeeding in driving sales, engagement, and loyalty through Hipcricket’s mobile marketing and mobile advertising solutions,” said Doug Stovall, Hipcricket Executive Vice President – Sales and Services. “This has led to an increase in activity from customers, as well as additional companies reaching out to us to enable them to reach their audiences via mobile devices.”
