BeBevCo Announces Sherwood Food Distributors to Become Michigan Master Distributor
BeBevCo, Koma Unwind and Sherwood to partner to serve over 2000 stores in Michigan and work to expand to Cleveland, Ohio market and surrounding areas
STATESVILLE, N.C., Oct. 18, 2012 /PRNewswire via COMTEX/ — Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced today that Sherwood Food Distributors will be joining BeBevCo and the KOMA UNWIND family of products as the master distributor for the entire state of Michigan. Sherwood who services over 2000 grocery stores in Michigan will also provide product for sub distributors which will cover convenience stores and specialty stores across Michigan.
With this a strategic alliance in place, Sherwood brings a massive warehouse facility which will also create a cost effective path to market for the entire Midwest region. Additionally, Sherwood will also be actively working to expand the brands in the Cleveland, Ohio market and surrounding areas.
BeBevCo CEO Brian Weber said, “This is a fantastic new partner for our brands. We now have our own facility in the Southeast, NYC and a strategic partner in the Midwest. Before long we will have a stronger presence on the west coast which will make brand growth that much more organized and cost efficient.”
“As mentioned in our last release, we are looking to either set up our own facility or partner with large distributors to optimize distribution and brand growth. In the long run it makes more sense. This direction is the result the tremendous growth we have undergone over the last couple of years and specifically in the last few months,” Weber concluded.
About Sherwood Food Distributors
The company was formed in 1969 as Regal Packing Company by Alex Karp and Earl Ishbia. In 1987 the name was changed to Sherwood Food Distributors. Since its inception, Sherwood has grown to become one of the largest independent distributors in the meat and food industry. The Company currently ships 16 million pounds of food products weekly on a fleet of over 250 trucks through a network of distribution centers in Atlanta, Cleveland, Detroit, Miami and Walton, Kentucky. Sherwood is headquartered in Detroit, Michigan and operates distribution centers totaling over one million square feet of refrigerated warehouse space with over a million cases in stock in over 50 categories. Sherwood services 5000 customers including retailers, wholesalers, institutional accounts, food service accounts and cruise lines. Sherwood has annual sales of over $1 billion.
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BeBevCo (Bebida Beverage Company) develops manufactures and markets liquid relaxation products including KOMA Unwind “Liquid Relaxation” (TM), KOMA Unwind Sugar-free “Liquid Relaxation” (TM) and KOMA Unwind “Liquid Relaxation” Shot(TM) as well as Potencia Energy, Potencia “BLAST” energy shot, Relax 5 shots and Piranha Water.