Herborium Group, Inc., (HBRM) www.herborium.com, a Botanical Therapeutics® Company is excited to announce that a distribution of Kamasutra™ Exotic Vodka with herbal formula provided by Herborium, a pioneering specialty drink now available for the first time in the US, has officially started with a first wholesale order of 1000 cases.
“Such an immediate and large commercial interest is unprecedented for a novelty product like Kamasutra™ Vodka,” commented Dr. Agnes P. Olszewski, CEO of Herborium. “After the product flew off the shelves during extremely successful unveiling in a Super Buy-Rite in New Jersey, we knew we have a winner. This order however is a confirmation that the alcoholic beverage industry also recognizes the great potential of this product to become a serious player in a rapidly growing segment of the $4 billion US market for flavor vodka,” added Olszewski.
Kamasutra™ Vodka is the first-ever alcoholic beverage creation developed and endorsed by herbaceutical science and will appeal to a wider segment of experimental, progressive adult beverage drinkers.
The Social Media Marketing Campaign for Kamasutra™ Vodka commences this week, on Friday, August 17th and it will also include a co-promotion of Herbarium’s proprietary Women and Men Sexual Health formulas: Lasting Pleasure® and Lasting Power® to be launched in the Fall of 2012.
“We are convinced that this is a first step in a direction of a great success. Our short term and long term revenues projections for Kamasutra™ Vodka and the sexual health products are most encouraging and we expect them to have a significant impact on the growth of the company,” Concluded Dr. Olszewski.